Nothing remains constant in SEO. Google keeps coming up with updates to its algorithm, where the rank of a site is based on various factors. Getting featured in the Top 5 results is no easy feat, and SEO’s have to come up with unique ways to rank better in search. This is because Google keeps refining its algorithms. They determine a website’s rank based on detailed criteria. This includes keyword relevance, backlink profile, page speed, content relevance and so on. Let us look at the priorities of the best digital marketing agency in Greater Noida.
As close to 90% of all searches occur on Google. SEOs have to keep a close watch on Goole’s search engine algorithm updates. This is to audit their site and find ways to enhance their content to rank higher. But as with every rule of law, there are always people who find loopholes to exploit. Ranking for the relevant keywords can take months to achieve. Not everyone has the patience to wait that much. That’s where White Hat, Grey Hat and Black Hat SEO comes into the picture. You need to know which technique is being used by the digital marketing agency in Greater Noida that you hire for your SEO exercise.
White Hat SEO
Here, webmasters follow the rule book the way it is. Following all of Google’s guidelines to align their site and content to rank higher in search. They work hard to improve and enhance the user browsing experience, boosting traffic and aligning their content to match the user’s requirements. This ethical form of SEO can seem to take forever to rank higher. Every aspect of the site needs to be realigned to match the updating changes in user behaviour and Google’s website guidelines.
Black Hat SEO
What happens when you try every trick available to exploit loopholes for short-term results? Black Hat SEOs try to sidestep ethics by boosting their site’s rankings easily through questionable means. This would mean using shortcuts to meet Google’s stringent requirements to rank higher. In most cases, this doesn’t work as it should, as Google keeps enhancing its algorithms to plug such unethical behaviour.
Grey Hat SEO
Though this follows the rulebook, it isn’t completely ethical. It is the ‘grey area’ between what’s ethical and what’s allowed. Grey Hat SEO may involve a combination of White Hat SEO and Black Hat SEO techniques. Usually, Google’s guidelines determining a webpages search rankings can be ambiguous, and Grey Hat SEO techniques usually involve manipulating this to boost a site’s rankings.
Depending on the site’s function, SEO’s may be under immense pressure to boost their site’s rankings for multiple keywords. As a result, many of them use a combination of White Hat and Grey Hat SEO practices. The really impatient ones use manipulative Black Hat techniques and run the risk of getting blocked by Google’s bots for this. Now that more than 50% of all searches come with an AI summary, manipulative Black Hat SEO techniques have become increasingly irrelevant. Google’s Gemini AI bot trains itself on existing content. Also, along with Google’s ever-evolving algorithms, they emphasise content quality over fake, AI-generated or keyword stuffed content. If ranking higher remained a challenge in 2024, it has now become next to impossible to rank higher without using techniques the AI bots haven’t encountered before.
Web Pioneers happens to be the best digital marketing agency in Greater Noida. Here, the team employs White Hat and Gray Hat techniques for best results.
